By Debbie LaChusa I work with an advertising agency that doesn't
believe in entering their work in awards competitions. Here's the reason. The CEO believes the goal should
always be to create advertising that grows his clients'
businesses. NOT to create work to win awards. He wants that to be perfectly clear to everyone
he employs. And you know what, that makes perfect sense to me.
If I were one of his clients I certainly would want
the team creating my ads to be solely focused on
growing my business. So in his case, I support his decision not to enter
awards competitions. On the other hand, as a marketer, I also believe
that awards can be great marketing tools. Winning an award means your work has been judged
superior. It provides a third party endorsement
of your product or service. Let's face it. You can say anything you want about
your own products and services. And hopefully most
marketers have integrity and don't make big claims
their products and services can't support. But in the end, it's still your opinion ... it's
still YOU talking about your own stuff. A Great Credibility Builder An award is someone else's opinion that your stuff
is good. And that can be worth a lot, depending on
the award and the judges. Plus, when you win an award, you have an opportunity
to merchandise that award - to use it to market
your products and services. And A Great Way To Get Press Coverage For example, you can issue a press release announcing
the award. This can be worth thousands of dollars in
media exposure ... that's free marketing! Or you can add copy and the award logo to your website
or your sales materials. This adds credibility. You could even use the award as a reason to host a
special promotion for your customers, to thank them
for helping you win. So I encourage you to look around your industry. Find
out what awards competitions recognize products or
services in your category of business. And seriously consider entering. You won't always win ... but when you do, you can use
it to generate some great marketing exposure. Debbie LaChusa created
The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week
Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com Article Source: http://EzineArticles.com/?expert=Debbie_LaChusa http://EzineArticles.com/?Award-Winning-Marketing&id=260944 phentermine without a dr prescription
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